Barkhouser Ford-Lincoln-Mercury announces expanded sponsorship role at SOBO
SOUTH BOSTON, VA. — They're ba-ack!
Barkhouser Ford-Lincoln-Mercury will return as a major sponsor at South Boston Speedway this year.
Last season, the Danville, Va.-based automotive dealership served as the sponsor of the Limited Sportsman Division at the historic four-tenths mile asphalt oval. This year, Barkhouser Ford-Lincoln-Mercury will take on an even bigger sponsorship role at the speedway.
James Barkhouser, president of the dealership, which is located on Riverside Drive in Danville, announced last week that Barkhouser Ford-Lincoln-Mercury would provide the official pace car for South Boston Speedway this season. In addition, Barkhouser will also be the sponsor of the NASCAR Dodge Weekly Series Late Model Stock Car Division. That division will be billed throughout the season as the Barkhouser Late Model Stock Car Division. Barkhouser Ford-Lincoln-Mercury will also display a variety of vehicles at the speedway over the course of the season.
"We are excited to continue our affiliation with South Boston Speedway and to do so in an expanded role this season," James Barkhouser said. "The benefits that our dealership has derived from our past relationship with South Boston Speedway made us want to expand our sponsorship role this season. We feel that it is a win-win situation for us and the speedway."
James Barkhouser noted that, over the course of the past season, he, too, had become an avid fan of the racing action at South Boston Speedway.
"You can't beat the action at that race track," Barkhouser said. "It truly offers some of the best racing action around."
South Boston Speedway General Manager Cathy Rice said she and her entire staff were ecstatic to have the continued commitment from Barkhouser Ford-Lincoln-Mercury.
"We are truly very excited to have Barkhouser Ford-Lincoln-Mercury back on board here at South Boston Speedway," Rice said. "We've had a wonderful relationship in the past with them and we look forward to continuing that relationship for a very long time."
For more information about South Boston Speedway, phone the speedway at 434-572-4947 or 1-877-440-1540.
South Boston Speedway
Director of Media Operations
Office Phone: (336) 599-0162, extension 111
Speedway Office Phone: (434) 572-4947