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11.7.16

South Boston Speedway’s 60th Anniversary Will Be A Celebration For The Entire Community

SOUTH BOSTON, Va. (Nov. 7, 2016) – Sixty years. Thousands of races. Hundreds of thousands of fans. More fun, excitement and drama than imaginable.

That is South Boston Speedway.

Carved out of a Halifax County pasture in 1957, this little track in our back yard has been one of the most successful weekly tracks to fly the NASCAR banner.

Many of the sport’s biggest stars show up in South Boston’s record book. Five of Richard Petty’s 200 Cup victories came here during the time NASCAR’s premier division visited. Junior Johnson picked up a couple of wins. The late Benny Parsons, who will be inducted into the NASCAR Hall of Fame in January, scored his first career Cup win at South Boston.

Many more stars began their careers here. The Burtons, Jeff and Ward, called South Boston Speedway home. So did Hermie and Elliott Sadler. Denny Hamlin, still alive in this year’s Chase for the NASCAR Sprint Cup championship, won a South Boston championship.

And stars continue to be born here. For more than a decade, almost every NASCAR Whelen All-American Series national champion had South Boston roots, including this year’s champ Matt Bowling.

While the track has provided exciting entertainment for thousands of fans and been a proving ground for competitors, it also has been a vital part of the region’s economy. For 60 years, fans have been buying gas, food and beverages on their way in and out of the community for races. Fans and teams have spent countless nights in area motels.

The track goes out of its way to use local vendors whenever possible. The recent $1 million capital improvement project is the perfect example. Almost all the work was done by local companies.

The success of the track and its drivers have also helped shine a bright spotlight on the area. National television visits often to broadcast events. It is often mentioned during national broadcasts of NASCAR events. Who hasn’t heard Elliott Sadler and his bologna burger eating prowess mentioned during a national broadcast?

Last year was a big year for South Boston Speedway. With some rule and purse adjustments, it enjoyed one of its very best years in recent memory. The pits were full. The grandstands were full. And most important, the racing was phenomenal.

Next year is going to be even bigger. Few tracks have survived, must less thrived for 60 years. It’s going to be a year of celebrating those 60 years of racing and celebrating the amazing on-track racing excitement.

Hopefully everyone will join the party.

Media Contacts:
Mike Smith
Relevant Public Relations
423.914.3009
msmith@southbostonspeedway
msmith@prrelevant.com

 

 


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