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Partner with us: 
South Boston Speedway is one of the most notable short tracks in the country and has numerous partnership opportunities tailor-made for your business.​

Event Entitlement

The best deal at SoBo!

Your company as title sponsor for an entire event. Year-long signage (print / digital), suite/grandstand tickets, PA announcements, and much more.


Options from billboards to small facility signage. Multiple sizes and options around the facility. Includes complimentary tickets and PA announcements.

Division Sponsor

Your company as title sponsor for a racing division. Includes grandstand tickets, signage (print / digital) and more.

Specialty Sponsorships

Racing is a unique advertising medium and has numerous specialty options.

Examples include: restart zone, green flag / yellow flag, safety crew and much more. 


Put your business right in front of thousands of guests with an activation package. Includes opportunities for giveaways, data collection, etc.


We offer our sponsors a lot of business-to-business opportunities. From connecting interested partners to one another to hosting a night for all of our partners to network and much more


Let us put together an all digital platform. We have numerous packages/options available on our website and social media accounts that receive traffic from thousands of dedicated fans each week.

Much More

This page is at a record-setting qualifying run pace for what a South Boston Speedway partnership can offer your business. You can check out our partnership deck below but be sure to give us a call!

2023 Partnership Deck
Check out our partnership deck by clicking the PDF icon below to get more information about partnerships with South Boston Speedway - Southern Virginia's event center. 

Centrally Located

Think South Boston is off the beaten path?  Think again! 
It may seem that way, but South Boston is actually situated within three hours of nearly 7 million people in Virginia and North Carolina. 

Danville, VA
Micro Area

Population: 65,000
Distance: 30 mins.

Raleigh, NC
Metro Area

Population: 1.3 million

Distance: 1 hr. 45 mins.

Charlotte, NC
Metro Area

Population: 2.2 million

Distance: 3 hours

Durham, NC
Metro Area

Population: 644,000

Distance: 1 hour

Winston-Salem, NC
Metro Area

Population: 666,000

Distance: 1 hr. 50 mins.

Richmond, VA
Metro Area

Population: 1.3 million

Distance: 2 hours

Greensboro, NC
Metro Area

Population: 771,000

Distance: 1 hr. 30 mins.

Martinsville, VA Micro Area

Population: 103,000

Distance: 1 hr. 30 min.

Roanoke, VA
Metro Area

Population: 318,000

Distance: 2 hours

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