PARTNERSHIPS IN THE FAST LANE
BUDGET-FRIENDLY OPPORTUNITIES THAT REACH THOUSANDS OF DEDICATED FANS ONLINE AND IN-PERSON
Partner with us:
South Boston Speedway is one of the most notable short tracks in the country and has numerous partnership opportunities tailor-made for your business.
Event Entitlement
The best deal at SoBo!
Your company as title sponsor for an entire event. Year-long signage (print / digital), suite/grandstand tickets, PA announcements, and much more.
Signage
Options from billboards to small facility signage. Multiple sizes and options around the facility. Includes complimentary tickets and PA announcements.
Division Sponsor
Your company as title sponsor for a racing division. Includes grandstand tickets, signage (print / digital) and more.
Specialty Sponsorships
Racing is a unique advertising medium and has numerous specialty options.
Examples include: restart zone, green flag / yellow flag, safety crew and much more.
Activation
Put your business right in front of thousands of guests with an activation package. Includes opportunities for giveaways, data collection, etc.
B2B
We offer our sponsors a lot of business-to-business opportunities. From connecting interested partners to one another to hosting a night for all of our partners to network and much more
Digital
Let us put together an all digital platform. We have numerous packages/options available on our website and social media accounts that receive traffic from thousands of dedicated fans each week.
Much More
This page is at a record-setting qualifying run pace for what a South Boston Speedway partnership can offer your business. You can check out our partnership deck below but be sure to give us a call!
2023 Partnership Deck
Check out our partnership deck by clicking the PDF icon below to get more information about partnerships with South Boston Speedway - Southern Virginia's event center.
Centrally Located
Think South Boston is off the beaten path? Think again!
It may seem that way, but South Boston is actually situated within three hours of nearly 7 million people in Virginia and North Carolina.
Danville, VA
Micro Area
Population: 65,000
Distance: 30 mins.
Raleigh, NC
Metro Area
Population: 1.3 million
Distance: 1 hr. 45 mins.
Charlotte, NC
Metro Area
Population: 2.2 million
Distance: 3 hours
Durham, NC
Metro Area
Population: 644,000
Distance: 1 hour
Winston-Salem, NC
Metro Area
Population: 666,000
Distance: 1 hr. 50 mins.
Richmond, VA
Metro Area
Population: 1.3 million
Distance: 2 hours
Greensboro, NC
Metro Area
Population: 771,000
Distance: 1 hr. 30 mins.
Martinsville, VA Micro Area
Population: 103,000
Distance: 1 hr. 30 min.
Roanoke, VA
Metro Area
Population: 318,000
Distance: 2 hours